Sky claims 3DTV could be launched within two years3D TVs unlikely to cost much more than an HDTV

02 February 2009

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Sky has stated that it believes 3D TV could become available to UK consumers, 'any time in the next two years'.

In a report in The Times, Gerry O'Sullivan, director of strategic product development at Sky, said that the launch of a 3D TV service is dependent of the results from ongoing trials and the availability of suitable content.

3D-ready TV sets

In December, Sky demonstrated the broadcasting of 3D TV to an imported 3D-ready TV set manufactured by Hyundai. Such TVs aren't yet available in the UK, however Panasonic has reportedly confirmed that it will be selling 1080p 3D TVs by 2010.

Sky believes that 3D-ready TVs are unlikely to cost much more than an HDTV to manufacturer, although The Times believes that the cost to the consumer is likely be higher due to manufacturers attaching a premium. 3D glasses will also be required.

Public demand?

Michael Briggs, Which? TV expert, said: '3D TV, or stereoscopic TV, isn't particularly new, but the real development is the ability for it to be broadcast. Many of the big names in the TV industry, such as Sony, Samsung and LG, were showcasing 3D TV prototypes at this year's Consumer Electronics Show in Las Vegas. It certainly seems that the mechanics are almost in place, it just remains to be seen whether there's a public demand.'

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