Asda has ousted its rivals to post the highest year-on-year growth rate of the ‘big four’ supermarkets, according to new market research.
The Walmart-owned supermarket chain saw a year-on-year growth rate of 8.8%, with a record market share for the 12 weeks to 22 February, 2009, of 17.3%, according to latest figures from TNS Worldpanel.
But Morrisons is not far behind Asda, posting year-on-year growth of 8.2%.
Tesco under pressure
Tesco share is put under pressure as a result of its rivals strong growth, and Sainsbury’s market share has dropped slightly.
Discounters Aldi, Lidl and Netto enjoyed a combined rise in market share to 6%.
Waitrose to launch cheaper food line?
Meanwhile, a trade magazine is reporting that Waitrose is to launch a lower-priced food range.
Waitrose refused to confirm the rumour when pressed by Which?. Our members voted Waitrose as their top shop in our recent high street shops survey.
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