Asda has biggest growth of all supermarketsAsda pips rivals to be biggest growing chain

04 March 2009

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Asda has ousted its rivals to post the highest year-on-year growth rate of the ‘big four’ supermarkets, according to new market research.

The Walmart-owned supermarket chain saw a year-on-year growth rate of 8.8%, with a record market share for the 12 weeks to 22 February, 2009, of 17.3%, according to latest figures from TNS Worldpanel.

But Morrisons is not far behind Asda, posting year-on-year growth of 8.2%.

Tesco under pressure

Tesco share is put under pressure as a result of its rivals strong growth, and Sainsbury’s market share has dropped slightly.

Discounters Aldi, Lidl and Netto enjoyed a combined rise in market share to 6%.

Waitrose to launch cheaper food line?

Meanwhile, a trade magazine is reporting that Waitrose is to launch a lower-priced food range.

Waitrose refused to confirm the rumour when pressed by Which?. Our members voted Waitrose as their top shop in our recent high street shops survey.

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