Loyalty scheme bid to save local shopsDiscount for shoppers in Hampshire market town

02 March 2009


Traders and shoppers in a market town have united to launch a loyalty scheme to save customers cash and stop high street shops from closing during the economic downturn.

Shoppers in Ringwood, Hampshire, can download a voucher online and get up to 20% discount from 80 traders including book sellers, wine stores, estate agents, bakers, garages, pubs and restaurants.

You can support your community by using local traders recommended on Which? Local – the free and exclusive website to Which? customers where members recommend great local shops and services. Nominate your favourite local traders for the Which? Local awards 2009. Every recommendation you make will be added into a prize draw giving you the chance to win £2,000.

Discount for loyalty to local shops

The Loyalty Discount Scheme will let shoppers collect a monthly discount voucher with savings of between 5% and 20% and special offers which can be re-used until it is replaced the next month with new offers.

The scheme is the brainchild of resident Jim Stride, who said: ‘I felt that Ringwood was going to have a dire problem in the downturn.

‘The council and the Chamber of Commerce had no action plan so I got backing from local papers to publicise this voucher and went up and down the street asking traders to join free of charge.’

Local independent shops popular

Local independent shops were very highly rated in the recent Which? high street shops survey.

Four types of local independent shops - electrical stores, sports shops, home and garden shops and entertainment stores - were in your top ten high street favourites.

Which? Local product manager Pete Tynan said: ‘Which? Local is also backing local traders. We want to recognise the fantastic work by local shops and traders. We have launched a series of awards to the find the pick of local businesses around the UK.’

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