M&S flowers are best of the bunch, says Which?Flowers from Marks & Spencer top Mother's Day test

18 March 2009

Marks and Spencer Large Serene Bouquet

M&S' Large Serene Bouquet came out top in our test of mid-priced flowers

Marks and Spencer has topped a Which? test of Mother's Day spring flowers and flower delivery companies.

The retailer's Large Serene Bouquet was voted pick of the bunch by a panel of Which? experts, closely followed by flowers from Next and Interflora.

Flowers from Aldi Flowers, Flowers Direct and Teleflorist scored amongst the poorest in the snapshot test of flowers from 13 popular flower retailers and florists.

Mother's Day flowers test

Using a panel of mums and Which? Gardening experts, Which.co.uk ordered bouquets from 13 popular flower delivery companies and discovered big differences in quality, value and how closely they matched the image provided on their website.

Marks and Spencer’s winning Large Serene Bouquet is priced £34.25 including delivery. Which? experts found the bouquet was a good match to the online picture and included expensive good quality flowers, which still looked good a week after delivery.

Flowers to forget

When Clinton Cards’ Plum Spectacular bouquet arrived it contained only pink flowers rather than the plum shown online - and described in its name. The Which.co.uk experts dubbed it ‘more pink surprise than plum spectacular’.

Although Aldi’s Pink Rose and Lily Bouquet was the cheapest on test, which.co.uk’s experts felt that it was poor value. The foliage was described as ‘dried and ill’, the lilies were ‘quite skinny’ and one mum said she would be ‘disappointed’ if she received the flowers as a gift. This bouquet received the lowest overall score (36%) - and Aldi has now removed it from sale in response to Which? research.

Jess Ross, editor of which.co.uk, says: 'If you want Mother’s Day to be a blooming success, order your flowers as early as you can and choose a website that has lots of detail about the bouquets available - that way you’re more likely to get the flowers you want.

'Make sure Mum’s smile lasts longer than a day by ordering her a top-rated bouquet for this Sunday.'

Affordable flowers tested

Which? also looked at budget-priced courier-delivered spring bouquets (below £25) where available from popular florists including Interflora, Asda Flowers and M&S. 

Marks and Spencer’s Spring Dawn Bouquet was the highest-rated bouquet on test - and at £19, they were also the lowest-priced flowers ordered 

Aldi Flowers’ Pretty and Pink bouquet was also rated highly in this price bracket, while Interflora’s Rose and Lisianthus Hand-tied bouquet earned the lowest overall score.

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