Samsung has introduced the NX series of hybrid digital cameras. The Samsung NX is about the size of a typical bridge camera, yet has a larger sensor, more like the ones found on a digital SLR, which should enhance picture quality.
PMA digital camera show
The NX series was announced this week at the PMA (Photo Marketing Association) show in Las Vegas, and we expect to see the range launched in the UK in the second half of 2009.
Sensor size is one of the major contributing factors to good image quality from a digital camera, and is one of the reasons why digital SLRs are capable of taking better pictures than compact cameras.
The Samsung NX series features an APS-C sized sensor making it more akin to a digital SLR; however, Samsung has fitted the NX series with electronic viewfinders, meaning that the camera’s body can be manufactured on a smaller scale than a digital SLR.
Samsung is confident that this new breed of camera will be very popular due to its compact form, yet great image quality. Sang-jin Park, CEO of Samsung Digital Imaging Company, said: ‘We estimate that the hybrid digital camera market will be over 20% of the global digital still camera market by 2012.’
Digital camera reviews
Richard Parris, Which? digital camera expert, said: ‘The poor low light performance of compact cameras caused by their smaller image sensors may increasingly become a thing of the past. We’ll be keeping a close eye on these emerging hybrid models to see if they can really produce DSLR quality pictures’.
For help choosing the best digital camera, check out our digital camera reviews. Or for a more advanced camera, visit our digital SLR report.
To find the best deals on a camera go to Which? Compare, our free price-comparison website.
Which? RSS news feed
For daily consumer news, subscribe to the Which? news RSS feed here. If you have an older web browser you may need to copy and paste this link into your newsreader: http://www.which.co.uk/feeds/reviews/news.xml . Find out more about RSS in the Which? guide to news feeds.
Sign up to the Which? technology email
Keep your finger on the pulse of digital technology with the weekly email from the Which? Technology team.
Every Tuesday we’ll send you the latest news and reviews of MP3 players, mobile phones, cameras, high-definition TVs and other gadgets.
Packed with the latest product launches, First Look reviews, expert advice and some incredible deals – can you afford not to be the first to find out?
Plus there are regular prize draws – we’ve already given away a 32GB iPod Touch.