Toyota ups prices of popular carsPrius, Avensis and Auris all hit by price rises

03 March 2009

Toyota has upped the prices of some models

Toyota has upped the prices of some models

Toyota, the world’s biggest carmaker, has quietly increased the prices of some of its most popular models, Which? Car can reveal.

The price hikes mean buyers could now pay hundreds of pounds more for volume sellers like the Prius, Auris and .

A new Toyota Auris 2.0D-4D TR 5dr, for example, is now nearly £900 more expensive at £16,370. And the new Toyota Avensis 2.0D-4D T4 4dr has had its list price upped to £20,725 – an increase of more than £1,500.

Higher production costs

Toyota said higher material prices had pushed up production costs and that this, coupled with a ‘significant difference’ in the sterling to yen exchange rate, had made the increases necessary.

Even the 1.5 VVTi T3 5dr – which is facing stiff competition from the Honda’s new rival, – has been subjected to a £488 increase.

But a Toyota spokesperson said: ‘There is, of course, still plenty of room for negotiation - dealers have room to manoeuvre on pricing.’

New-car discounts

Which? Car expert George Marshall-Thornhill said: 'Toyota aren't alone in raising their prices - Audi, Ford and Vauxhall have all pushed up prices. Manufacturers are struggling with the conflicting demands of falling sales and rising material prices, not to mention the cost of storing unsold stock.

'Don't be put off by higher prices, and remember to negotiate for a discount - it's still a buyer's market out there.'


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