Sony announces the Bravia Z5500LCD TV with 200Hz Motionflow technology
30 April 2009
Sony has announced the Z5500 TV, the latest Full HD Sony Bravia LCD to feature Motionflow 200Hz technology, a processing facility that has impressed Which? researchers on previous models.
Sony describe the 200Hz Motionflow process as using 'sophisticated algorithms to calculate three additional frames for every original, upping the frame rate from 50 to 200 per second'.
The 1920 x 1080 full HD Z5500 will launch in June, when it will be available in 40, 46, and 52-inch variations. It will feature a DLNA port, four HDMIs and 2 Scart sockets.
It will work with Sony's Bravia Link, meaning that other Sony devices can be controlled with the same remote control, and it will also feature Sony's Applicast service, allowing users to access news fed from the internet without interrupting the show being watched.
Energy efficient TV
The range of Z5500s also feature a host of energy saving functions that Sony believes will cut power usage by around 30% in comparison with similar models from 2008. Such functions include the Energy Saving Switch, ambient light sensors and Idle Mode: a mode which turns the TV to standby when unused for a preset period of time.
Michael Briggs, Which? TV expert, said: 'The Z4500 series impressed us with great picture quality, which we attribute to the 200Hz Motionflow processing. The Z5500 is powered by a Bravia 3 engine, and while we have yet to receive full results on a set that uses this new Sony engine, the specifications suggest that Sony are on the right track for receiving yet another Best Buy.'
Which? TV reviews
To find full test results on hundreds of TVs, including the Z4500 range, check out our LCD and plasma TV reviews.
Which? RSS news feed
For daily consumer news, subscribe to the Which? news RSS feed here. If you have an older web browser you may need to copy and paste this link into your newsreader: http://www.which.co.uk/feeds/reviews/news.xml . Find out more about RSS in the Which? guide to news feeds.
Sign up to the Which? technology email
Keep your finger on the pulse of digital technology with the weekly email from the Which? Technology team.
Every Tuesday we'll send you the latest news and reviews of MP3 players, mobile phones, cameras, high-definition TVs and other gadgets.
Packed with the latest product launches, First Look reviews, expert advice and some incredible deals - can you afford not to be the first to find out?
Plus there are regular prize draws - we've already given away a 32GB iPod Touch and a Sony PS3.