Waitrose stores to open at service stationsSupermarket targets motorway drivers

01 April 2009


For groceries, Waitrose comes top for everything except price

Waitrose has announced plans to open stores at two of the UK's busiest motorway service stations.

Waitrose said it hopes to reach 9 million new customers through the franchise deal with service station operator Welcome Break.

The first store will open at the beginning of May at Oxford Services on the M40, one of Europe's busiest motorway service stations, with the second opening at South Mimms on the M25 two weeks later.

Service station stores

The service station stores will be Waitrose’s smallest, but will offer more than 850 lines and operate from 7am until 10pm, 365 days a year.

Waitrose, which is about to open its 200th store, in Islington, north London, recently announced plans to create 4,000 jobs with the opening of 22 new outlets this year. 

Waitrose's move into franchising and motorway service areas follows recent expansion into other new formats such as market town and convenience stores.

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