Discount shoppers drive a hard bargainWhich? members using savvy shopping techniques

23 May 2009

Online shopping

Shopping online can be convenient and cheap

Canny Which? members are taking to bargain hunting in all sorts of ways as the economic difficulties continue.

Our survey of more than 2,000 members found that, since the credit crunch began, half have started or are more frequently using discount voucher websites, and just under half have found the confidence to try haggling in shops. More than two fifths of those we surveyed are turning to cashback websites.

But the results of our survey may concern . Three quarters of Which? members think that there are better deals to be found online, despite constant high-street price cuts.

High-street price cuts not tempting shoppers

Just over 8 in 10 say that a high-street sale doesn’t mean much any more, as shops have them so often. While 6 in 10 have visited a shop in the past year because of a sale, just over 4 in 10 think discounts there should be greater.

Worse news for bricks-and-mortar shops is that price cuts aren’t tempting shoppers towards impulse buys. Two thirds of those surveyed say that they only buy things on special offer that they’d have bought at full price anyway.

Which? shopping researcher Sarah Dennis said: ‘Shoppers have a whole host of different tools at their disposal to snag the best deals and they’re clearly prepared to shop around until the price is right for them.’

Your top techniques for bargain hunting

According to our recent survey of more than 2,000 Which? members, you’ve started to use these savvy shopping techniques, or are using them more often.

  • 50% Discount voucher websites
  • 47% High-street shop haggling
  • 43% Cashback websites
  • 39% Discount shops and supermarkets
  • 28% Visiting shops for sales
  • 27% Price comparison websites
  • 25% Buying refurbished goods
  • 20% Freecycle
  • 19% Buying second-hand goods
  • 16% eBay and other auction sites
  • 16% Rewards on credit card schemes

Take action

Save money with our range of reports on shopping for bargains:

  • Guide to discount voucher websites – See which goods can be cheaper with vouchers – or if comparison sites can find better deals.
  • Cashback websites – Find out which sites paid more than others on Best Buys.
  • How to bargain in shops – Get expert tips on haggling on the high street.
  • How to get discounts on products – Discover how to find clearance and refurbished items at great prices.
  • Know your rights - when shopping in the sales


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