Hitwise, the online intelligence service, has recorded a 189% rise in internet searches for mobile phone recycling over the past year.
UK internet searches for terms including ‘recycle mobile phones’, ‘mobile phone recycling’ and ‘phone recycling’ increased by 189% between the week ending 17 May 2008 and the week ending 16 May 2009, reflecting the growing demand for mobile phone reuse and recycling services.
Recycling phones for cash
Internet visitors to specialised websites offering money in return for old mobile phones have increased by 205% over the same period. Customers can earn up to £200 in return for recycling the latest high-end models such as the Apple iPhone and Nokia 5800 X-Press Music.
Read our guide on how to recycle your mobile phone for more information and advice on the different ways you can recycle your mobile.
Money the real incentive?
Robin Goad, Director of Research at Hitwise, believes the increase in searches is as much driven by financial as environmental concerns: ‘The growth in mobile phone recycling searches has gone hand-in-hand with an increase in online queries relating to the financial benefits of recycling old mobiles.
‘UK internet searches for terms such as ‘recycle mobile phones for cash’ and ‘recycling for cash’ have quadrupled over the last 12 months. Given the sums on offer, it is perhaps no surprise that cash-strapped Britons are choosing to make some extra money during the recession by selling their unused mobile phones.’
Electronics recycling searches down
Meanwhile searches related to recycling other household products – including computers and electronics – halved in the same period.
And according to a survey by Dell Computers, consumers in the UK were the worst for recycling old electronic goods compared with consumers surveyed in France, Germany, Italy and Spain, with 50% failing to recycle old electrical items. We’ve got information on how to recycle electrical goods in our essential guide to recycling.
Which? RSS news feed
For daily consumer news, subscribe to the Which? news RSS feed here. If you have an older web browser you may need to copy and paste this link into your newsreader: http://www.which.co.uk/feeds/reviews/news.xml. Find out more about RSS in the Which? guide to news feeds.