John Lewis is launching new-style home stores to try to reach more shoppers.
John Lewis, a favourite shopping destination for Which? members, said the new shops would be smaller than its current stores, and would sell only home furnishing and electrical goods such as fridge freezers, TVs, food processors and MP3 players.
The new John Lewis home stores will be roughly one third the size of a John Lewis department store.
New John Lewis home shops
The first John Lewis home shop will open this autumn at the Poole Commerce Centre retail park between Poole and Bournemouth, in Dorset.
John Lewis has identified 30 potential locations for new home stores, but declined to give Which? details of the sites, saying only that each one is within 40 minutes’ drive of an existing John Lewis department store.
The department store chain, which is part of the same group as Which? members’ favourite high street shop, Waitrose, didn’t rule out a potential site in London.
More John Lewis shops
Each of the new John Lewis home shops will have a ‘hub’ where you can order from the John Lewis online store if an item you want isn’t in the home store. John Lewis is also a top-rated online shop, according to Which? members.
John Lewis said that £6m will be invested in the development of new home shops and it had been working on plans for five years. It told Which? that, as with its the department stores, there would be clearance sales that may sell ‘seconds’.
Check out our guide to the best places for buying seconds, clearance goods and refurbished items at great discounts. And for more tips on getting discounts, see our guide to haggling in stores.
With just 27 department stores, John Lewis concedes that access to one of its shops is currently limited. A new John Lewis department store will open in Cardiff this September, but John Lewis has delayed plans for other new department stores because of the credit crunch.
Which? news RSS feeds
For daily consumer news, subscribe to the here. If you have an older web browser you may need to copy and paste this link into your newsreader: http://www.which.co.uk/feeds/reviews/news.xml . Find out more about RSS in the Which? guide to news feeds.