Printer-makers Lexmark and Kodak are separately running advertising campaigns to inform consumers that money can be saved when using a Lexmark or a Kodak printer.
The Kodak Print and Prosper campaign features an online price comparison calculator, which allows users to see the savings that Kodak believes can be made when using a Kodak printer, as opposed to a Lexmark, Brother, Epson, Canon or Hewlett Packard.
Lexmark print less, save more
Lexmark’s campaign suggests that you can save money, time and the environment when using a Lexmark printer, and the site contains tips on how to bring down the cost of printing at home.
Lizzy Payne, Which? printer expert, said: ‘Our tests have shown over recent years that Kodak printers are consistently cheaper to run than most other brands.
‘While Lexmark models don’t stand out for being particularly efficient models, some of the information provided on the website can help bring the cost of printing down at home no matter what brand of printer you own – such as duplexing, or printing on both sides of the paper, and shrinking down pages so that more than one page of text can be printed on a single sheet of paper.’
For more information on saving money when printing, check out our Which? save money on printing guide.
Our printer reviews also contain useful information about printing costs.
Go to Which? Compare, our free price-comparison website, to find the best deals on printers
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