New Toyota Prius pricing announcedAnd the good news is that it's the same as before

29 May 2009

The third generation Toyota Prius gives buyers more kit for their cash

The third generation Toyota Prius gives buyers more kit for their cash

Toyota has announced the pricing for its third generation Prius petrol-electric hybrid - and most versions will cost the same as the current Prius model when they go on sale in August.

Starting at £18,370 on the road for the entry-level T3 specification, the new Toyota Prius is priced exactly the same as the outgoing car. Similarly, the range-topping T Spirit Prius remains unchanged at £21,210. The middle-ranking T4, however, gets an £835 hike up to £19,990.

Improved equipment levels

Toyota says the increase on the T4 reflects an improvement in its standard equipment levels. But all new Prius models gains extra kit.

The T3 gets a head-up display – keeping the driver’s eyes on the road by projecting important information such as vehicle speed into their eye line – driver’s knee airbag, keyless go and heated door mirrors.

The T4’s upgrades over this include Bluetooth, 17-inch alloys, eight-speaker stereo and automatic wipers.

On top of this, the T Spirit gains a hard disk drive based satellite navigation infotainment system and improved Intelligent Park Assist with rear parking camera.

Outstanding economy claims

All Prius models come with an eye-level information panel 

So Toyota has done its best to boost the Prius’ value. But the most impressive aspect of this all-new version remains its economy and emissions figures.

According to official EU data, the new Toyota Prius not only emits just 89g/km CO2 – which is a jaw-dropping achievement for a petrol-powered four-seater – but can also return 72.4mpg combined.

This is all thanks to advances in aerodynamics and the latest generation Toyota Hybrid Synergy Drive. Lighter and more efficient than before, this uses an electric motor as well as a petrol engine to increase efficiency.

Toyota Prius versus Honda Insight

Honda’s recently introduced Insight hybrid pales by comparison, emitting 101g/km CO2 and officially returning 64.2mpg.

However, the Toyota needed to be vastly superior in this regard, as the cheapest Prius costs just £20 less than the very top spec Honda Insight ES-T at £18,390. The Insight’s entry-level price is a comparatively thrifty £15,490.