Running costs now 'less important' for car buyersEnvironment has also taken a back seat
14 May 2009
Running costs are no longer the most important consideration for people buying new cars, research has shown.
Just 29% of drivers questioned by AA Personal Loans said they would consider switching cars to cut their running costs – compared with 45% six months ago.
Replacing an old or damaged vehicle is now a much bigger concern for motorists, the poll found, with 44% citing this as the main reason for wanting to buy a new car.
Fuel efficiency ‘less important’
The results of the survey, published just days before the government’s new officially starts, showed fuel efficiency is also becoming less important for new-car buyers.
Just 12% said their main motivation was to buy a , compared with 18% in October last year. But 23% of drivers said they would consider buying a car with lower CO2 emissions if it meant they would save on things like car tax and the London congestion charge.
AA president Edmund King said the survey had ‘not only given us a clear insight into what is motivating consumers in this current climate, but also emphasised how important the new scrappage scheme is for the motor industry’.
Reliability still key
Of the 13,332 drivers questioned, 5,079 said they would be looking to replace their car in the next two years. Reliability and safety were the most important qualities sought in a new vehicle, while speed and power were found to be least important.
For reviews of hundreds of new and used cars – including detailed reliability scores – head over to the .
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