Council to reward residents who recycleWindsor and Maidenhead trials M&S points

01 June 2009


Make the most of your doorstep recycling service

Residents in Windsor and Maidenhead will be the first in the UK to trial an innovative new recycling points scheme from today, which financially rewards households for recycling waste.

Marks and Spencer, Subway, Vision Express and Boden have all signed up as retailer partners of the scheme, and households will be able to spend their reward vouchers at local stores.

RecycleBank is a US scheme which monitors household recycling levels using wheelie bins fitted with identification chips. Recycling collectors weigh and record the amount of material collected from each house, and award RecycleBank 'points' - redeemable at a variety of local shops and businesses - based on how much material has been recycled and how regularly homes participate in the scheme.

Rewards for green waste recycling kicks off

Up to 2,800 households in the Royal Borough of Windsor and Maidenhead will be able to sign up to receive rewards for recycling green waste on a voluntary basis during the scheme's first trial starting on 1 June. They will be given step-by-step instructions on how to set up a RecycleBank account, and will receive the specially designed RecycleBank recycling bins.

A recent Which? poll on green habits showed that 88% of peopled surveyed did recycle household waste, making it the most regularly completed green activity. We've got everything you need to know about recycling in our essential guide to recycling waste, including a helpful video on how to improve your recycling featuring Recycle Now's Philip Ward.

'Fantastic' results achieved in US

The borough's recycling contractor, Veoila Environmental Services, will be monitoring the performance of the scheme.

Paul Levett, of Veolia said: 'Although the scheme is still at a very early stage, we are very excited to be working in partnership with the Royal Borough and RecycleBank to bring this programme to the UK. 

'This is a project that has yielded fantastic results in the US and has the potential to change the way we think about recycling in the UK.'

Recycling scheme expansion in September

The next phase of testing will be in September, when the scheme will be extended to include other recyclable materials including paper, cans and plastic bottles. These will be collected in a single, 'co-mingled' recycling bin, meaning participating households won't need to separate different materials for recycling.

RecycleBank is also in talks with other local authorities in the country to potentially launch the scheme in other areas. Its CEO, Ron Gonen, said: 'RecycleBank’s goal is to reward residents for recycling across the UK, educate residents about their environmental footprint, and to empower residents to engage in actions that improve the environment.'

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