Samsung has announced the Pixon12, which the company claims is the world’s first 12 megapixel camera phone.
The Pixon12 uses a touch screen, and on the surface doesn’t appear too cosmetically different from it’s predecessor the M8800.
The Pixon12 screen is a 3.1-inch Active Matrix Organic Light Emitting Diode (AMOLED) screen, a recent technology that claims a better image quality than traditional LCD, and uses less power. Previously we have found such screens brighter, though difficult to read in direct sunlight, as with the Samsung Tocco Ultra.
Pixon12 ups camera resolution
With photography being the main focus of the Pixon12, it’s no surprise to learn that the Pixon12 comes with multiple options for taking photographs, according to Samsung.
Features include Auto Focus tracking, which enables the user to select a focus point by touching the screen, and Smart Auto, which automatically changes the cameras mode based on the subject. The Pixon12 allows users to upload pictures to social networking sites including Facebook, MySpace and Flickr.
Which? Mobile Phone expert Jon Barrow said: ‘This new product from Samsung will certainly attract attention, and escalate the ongoing megapixel war. However, it’s important that consumers are aware that an increase in megapixels does not guarantee an increase in picture quality. The quality of lens and flash also have an important role to play, and we’ll be keen to see how the phone fares in our testing.’
Although we haven’t had a chance to look at the phone yet, Samsung are claiming that it features a 28mm wide angle lens and a Xenon flash.
Samsung state that the Pixon12 will be available from the end of June in Europe.
For more information about the mobile phone market, take a look at our mobile phone report.
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