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Freeview launches ‘Remember to Retune’ campaign

Freeview devices need retuning from 30 September
Freeview logo

Consumers who watch terrestrial digital TV on Freeview must retune their Freeview set-top boxes, Freeview+ PVRs or digital TVs on or after 30 September 2009 to continue to watch all available Freeview channels.

Freeview has launched a ‘Remember to Retune’ campaign prior to upgrading its Freeview service later in the year.

Freeview, BT Vision and TopUpTV customers must retune any digital TV equipment that decodes the Freeview signal, including set-top boxes, DVD recorders and Freeview+ PVRs, plus LCD and plasma TVs with integrated Freeview.

By retuning, viewers will ensure continued access to all channels and services, including Five, ITV4 and BBC radio stations.

The upgrade to the Freeview service is a key step in preparing for new Freeview HD channels to be launched. It will also allow Five coverage to increase from a projected 90% of the UK population to 98.5%, the same as for the other analogue terrestrial channels, BBC One, BBC Two, ITV1 and Channel 4. 

Regularly retune your Freeview box

Ilse Howling, managing director of Freeview, said: ‘Many of our viewers regularly retune but we want to make sure everyone shares the benefits of our channels and services. In the same way you would regularly check tyre pressure and keep water levels topped up on a car, get into the habit of retuning your digital box, Freeview+ recorder or digital TV from time-to-time.

‘It’s a simple process and takes only a few minutes but anyone who needs further assistance will be able to visit a website to read guides on how to retune or phone an automated helpline for advice.’

According to Freeview, the ‘Remember to Retune’ campaign will start in early September, with on-screen messages appearing on BBC channels, ITV, Channel 4 and Five, supported by press adverts.

Which? tech expert, Al Warman said: ‘Freeview HD will be a great leap forward for free-to-air TV. If that means that UK consumers have to do a bit of housekeeping on their digital TV equipment then that’s a small price to pay for the improved channel line-up. For anyone unsure about Freeview, Which? has an expert guide to digital TV which should explain everything.’

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