Sainsbury’s to sell TVs and laptops online8,000 non-food products on website by September

27 July 2009

Sainsbury's logo

Sainsbury's beats the rest of the 'big four' for overall satisfaction

Supermarket chain Sainsbury’s has joined rivals Tesco and Asda by selling products like televisions, toys and laptops from its website.

Sainsbury’s started selling non-food products in its stores in 2003, but until today had only sold groceries online. It said that around 4,500 items had been added to its site, with another 3,500 to follow by September.

Both branded and own-brand products will be available, with Sainsbury’s ‘Different by Design’ and ‘Tu’ homeware ranges sitting alongside market-leading names like Sony, Apple and Le Creuset.

Key to growth

Mike Coupe, Sainsbury's trading director, said: ‘Today's launch further emphasises that non-food is key to Sainsbury's growth strategy for the future.

‘We already cover 88% of households with our online grocery deliveries, and our research shows that our customers want to buy non food items from us too.’

Customer satisfaction

In a recent survey of five online supermarkets by Which?, Sainsbury’s came third with an overall customer satisfaction score of 66% - behind Ocado (82%) and Waitrose (75%).

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