Sainsbury’s started selling non-food products in its stores in 2003, but until today had only sold groceries online. It said that around 4,500 items had been added to its site, with another 3,500 to follow by September.
Key to growth
Mike Coupe, Sainsbury’s trading director, said: ‘Today’s launch further emphasises that non-food is key to Sainsbury’s growth strategy for the future.
‘We already cover 88% of households with our online grocery deliveries, and our research shows that our customers want to buy non food items from us too.’
In a recent survey of five online supermarkets by Which?, Sainsbury’s came third with an overall customer satisfaction score of 66% – behind Ocado (82%) and Waitrose (75%).
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