The biggest car brands aren’t always best when it comes to sales and servicing, according to the results of a new Which? survey.
Lesser-known carmakers like Lexus and Daihatsu offer much better service than some larger rivals, the poll of 77,000 motorists revealed.
The results of the Which? Car came just days before the arrival of the new September licence plates – a traditionally busy time for car showrooms across the country.
Lexus dealers are the wheel deal
Lexus once again proved its main dealers are the wheel deal for customer service, topping satisfaction tables for both servicing and sales for the fifth year running with an impressive 89% in both categories. One satisfied customer said ‘even the coffee was great’.
Daihatsu ranked second overall for customer satisfaction, outshining many bigger brands, while Honda came close behind in third place. Earlier this month, Honda topped Which? Car’s list of the .
Chrysler, Jeep and Fiat floundered at the bottom of this year’s dealer satisfaction table, and they all need to improve to keep customers coming back. To see how your dealer performed, read our full guide to the .
Garages: independents v main dealers
Savvy drivers should consider taking their cars to an independent garage for servicing, the survey showed. Not only are independents usually cheaper, but Which? Car found that owners were almost always more satisfied with a local garage than with a main dealer. Indeed, Vauxhall owners rated independents more highly than the brand’s main dealers.
Which? Car editor Richard Headland said: ‘After a house, a car’s the next biggest purchase you’re likely to make in your lifetime, so you’ve a right to expect a high level of service when you walk into a dealership. Lexus works hard to give its customers what they want and staff go out of their way to be helpful. If they can do it, there’s no reason why other brands can’t follow suit.
‘When it comes to service or repair, the message for drivers is simple – if your main dealer lets you down, why not try a good independent garage instead?’