A new TV channel is hoping to encourage traditional couch potatoes to feel the burn by broadcasting exercise classes into people’s living rooms.
Fitness TV will feature a timetable of workouts, as well as general programmes offering health and nutritional advice.
Founder Luan Underwood, a former personal trainer and mother-of-two, said: ‘We know that many people would love to exercise more, but find it too hard to fit a run or a visit to the gym into their schedules. With Fitness TV, they can squeeze in a session at a time to suit them’.
Classes for all ages
Children’s classes include a mobility and balance workout for pre-school children, kid’s yoga and street dance for teenagers. The channel will also feature armchair aerobics for pensioners.
A spokesperson for the British Medical Association said: ‘This new fitness channel is an interesting idea. What is important is for individuals to find time to keep fit so if this initiative works for them then that is positive. Obesity is a very serious problem which can have a significant impact on a people’s health and well-being. Children and adults need to eat healthily and enjoy being active and keeping fit.’
The launch of the TV channel follows other technological innovations such as Nintendo’s Wii Fit, which are hoping to revise opinion that time spent playing watching TV and playing video games is a major factor in the rise in obesity levels.
Instructors on the new channel will include Pierre Pozzuto, who has worked with Keira Knightley, and keen marathon runner Gordon Ramsey.
Fitness TV is already live and is available on Sky TV channel channel 282 and online.
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