Disney netbook branded marketing spinAsus and Disney team up on netbook

25 September 2009

Eee PC maker, Asus, and Disney have teamed up to produce a netbook aimed specifically at 6 – 12 year olds.

The Disney netbook features an 8.9-inch display, Wi-Fi and runs Windows XP. In addition, Asus claims that browsers and email include extra filters to keep children safe.

There is also a Disney Desktop ‘gadget tray’, which includes a Disney-themed browser.

Looking for a netbook? Read our reviews and see recommended Best Buys 

Customisable Disney desktop

The netbook is available with two choices of lid; one in pink florals (shown here) and the other in Disney Magic Blue. The latter displays rows of miniature Mickey Mouse icons.

Children can customise their desktops with Disney characters including Cars, Disney Princess, Vintage Mickey Mouse and Wall-E. Older children can pick from Hannah Montana and Jonas styles.

Disney laptop specifications

The laptop specifications are around average compared with others we’ve tested; the devices include a 160GB hard drive and 1GB of Ram. Others agree there’s nothing to get too excited about.

'Looking at the specs it looks to me that it is going to be a "normal" netbook – Atom processor, standard HDD, XP. From the outside or even from the inside you won't be able to tell these products apart,' said Eszter Morvay, research manager for IDC.

Buying a Disney laptop

Morvay says it isn’t the first companies have marketed netbook-style devices to children. 'Intel's Classmate has also been designed with kids in mind and reaches children through education. Asus has been distributing 7-inch and 8.9-inch netbooks in stores like "Toys'R'Us" straight after the introduction of the Eee PC, realising that a small and cheap product could resonate well with parents wanting to buy their children's first computer,' she said.

Using Disney characters makes this netbook clearly targeted at young children. The fact that they're working with Disney and will be using the various Disney "characters" as themes is purely a marketing spin,' Morvay told us.

The Disney netbook is on sale at retailers including Comet and DisneyStore.com with a suggested retail price of £299.

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