Samsung will launch an application store for users of Samsung Smartphones on September 14.
The store will allow owners of its Omnia and Omnia I8910 HD, Omnia II, and Omnia Lite, smartphones to download applications such as games, references, ebooks and health tools (such as a pedometer, for instance) to their phones.
Boosting mobile phones sales
The company hopes that the store, which is in the vein as Apple’s successful iPhone Apps Store, will drive mobile phone sales.
‘With the launch of the Application Store, Samsung will increase mobile phone sales and add value for its mobile customers through the availability of carefully selected applications,’ said Hosoo Lee, executive vice president of Samsung’s Media Solution Center.
Omnia and I8910 HD customers will need to upgrade their existing phones before they can use the service by visiting the website and pressing the application download icon on their phones.
Samsung claims that the application store will feature over 300 applications when it launches, and aims to have over 2,000 by the end of 2009. Users can buy apps via credit card and phone billing. By comparison Apple’s iPhone App Store claims to offer ‘tens of thousands’ of applications, already.
The Samsung Application Store will open in the UK, France and Italy, with more than 30 countries including Germany and Spain to follow.
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