Web users conducted over 113 billion internet searches in July 2009 – a 41% increase compared with last year, according to comScore.
International search traffic
The dynamics of search behaviour varies across different parts of the world. Europe accounted for the highest share of searches at 32.1% followed by the Asia Pacific (30.8%) and North America (22.1 percent).
Notably, Latin America exhibited the heaviest search behaviour per person with an average of 13 search usage days in July and 130 searches per searcher. Europe had the second highest overall search volume per person (117 searches per searcher) while North America exhibited the second heaviest frequency (12.5 search usage days per searcher).
Percentage share of search market, by region
- Europe (32.1%)
- Asia Pacific (30.8%)
- North America (22.1%)
- Latin America (9.3%)
- Middle-East, Africa (5.8%)
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