Tesco and Microsoft to offer DVD downloadsUK supermarket giant to offer downloadable movies
11 September 2009
The two companies have announced plans to offer a service to consumers that will let them download digital movies to a Windows PC or Mac.
Unlike most existing movie download services, this new 'virtual DVD' service claims to offer not just high-quality video, but also a range of extra features comparable to those found on standard DVDs.
Microsoft Silverlight to power service
Based on Silverlight - Microsoft's technology for interactive graphics, multimedia and animation - this will include bonus content, music and ringtones, and networked games. Tesco has said it is working with a 'broad range of major movie studios' in order to provide content for the service.
'For the first time, consumers will be able to enjoy a DVD equivalent experience with digital movies, which paves the way for more advanced viewing experiences enabled through Silverlight', said Rob Salter, category director for Entertainment at Tesco.
'In the future we expect to offer our customers innovative digital solutions that far exceed the DVD experience and deliver exclusive content, Web events, and services wherever and whenever they want them,' he added.
The service is due to start later this year.
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