Online retailer Amazon and fast food chain Domino’s Pizza have both launched iPhone apps for ordering and tracking deliveries.
Amazon iPhone app
The free Amazon app for the iPhone allows users to place, track and modify orders, receive recommendations and read reviews, however one of the most interesting aspects of the service is the experimental ‘Amazon Remembers’ feature.
‘Amazon Remembers’ is designed to allow users to take a photo of a product on their iPhone and upload it to Amazon. Then, if the photo can be matched against a product available to buy online at Amazon.co.uk, the app provides a direct link to the product’s page on Amazon’s website. The app also functions as a visual shopping list.
Which? tech expert Al Warman said: ‘Customers out shopping on the high street for products as diverse as books, netbooks, food processors or digital cameras can now benefit from an easy way to compare prices with a major online retailer, and it’s as simple as taking a quick photo of something you want to buy’.
Find out how Amazon scored in our survey of the .
Domino’s Pizza Tracker app
Domino’s Pizza has also chosen to join the mobile application arena, by marking 10 years of online ordering in the UK with the launch of its iPhone app, Pizza Tracker.
The app, which has been available in the US since January 2008, allows Domino’s Pizza customers to track the delivery status of their pizzas.
Status updates let customers know when their order has been received, when the pizza is in the oven, when it’s ready for collection or is on the road, and when it has been delivered and the driver is back at the store.
Jon Barrow, Which? mobile phone expert, said: ‘The iPhone and its App Store have revolutionised the way that many people use their mobile phones, as these devices are now capable of far more than simply making calls and sending texts.
‘While these apps might not appeal to all iPhone users, they illustrate the broad functionality that this single, easy-to-use product has to offer.’
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