This weekend England’s World Cup football match with Ukraine will be shown exclusively on the internet for the first time.
Fans have until Thursday to buy a cut-price pass costing £4.99 to watch the live streamed match on a pay-per-view basis. It will cost £11.99 to watch on match day.
Media company Perform stepped in to stream the match online after the collapse of pay-TV platform Setanta earlier this year, which had been due to broadcast the World Cup qualifier.
Watch the match online
Kentaro – an international agency appointed by the Ukrainian Football Federation – said it has offered the match on the internet after failing to strike a deal with the traditional broadcasters such as BBC and ITV.
CEO of the Kentaro Group, Philipp Grothe, said: ‘We have spoken to every traditional UK broadcaster and currently have no offer on the table. We therefore feel the internet delivers the most viable option to deliver an important England game directly to the fans. It will be the first time in history that an England game has had an exclusive web broadcast.’
Kentaro has now instructed digital sport specialist Perform, to market and stream the match online, on a pay-per-view basis.
Andrew Croker, executive chairman of Perform said; ‘We have pioneered sports coverage on the internet for the last ten years and currently have 20 million football fans using our online services every month.’
Live pay-per-view football
In November and December 2008, Perform stepped in when traditional TV deals did not materialise for UEFA Cup away matches featuring Manchester City and Tottenham Hotspur, streaming them live on a pay-per-view basis through www.mcfc.co.uk and www.tottenhamhotspur.com.
Online coverage of the England match starts at 4.45pm.
Which? has put paid-for TV sports packages head to head. Read which package tops the table in our handy TV sports guide.
How to follow the latest Which? Tech news
Are you a Twitter user? Follow WhichTech on Twitter for regular tech tweets.
Prefer RSS? Don’t miss a thing with the Which? tech RSS feed.
For just the main headlines in newsletter form, sign-up to our weekly Which? tech email.
Apple iPad 2 3G data plans compared – find the best 3G plan for your iPad
Best Android tablets round-up – we look at the best iPad alternatives around
Best cheap laptops for under £500 – find the best laptop deals