The Sony Ericsson Naite mobile phone, which is the first in the company’s Greenheart range and lays claim to a reduced carbon footprint, has gone on sale through O2.
The Naite is available to buy from O2, free on selected pay monthly tariffs, or for £97.86 on PAYG.
Although the Naite isn’t at the forefront of smartphone technology with only a 2.2-inch LCD display and 2Mp camera, it is being aimed at people looking for a ‘green’ mobile phone.
According to Sony Ericsson, the Naite phone is made from recycled and recyclable plastics, comes with a low power consumption charger, reduced packaging and an electronic manual rather than a printed manual. Sony Ericsson claims that these efforts reduce CO2 emissions from transport, and that the electronic manual reduces paper usage by 90%.
Other features include stereo Bluetooth, FM radio, and memory expandable up to 8GB.
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Green incentives for Naite buyers
Both O2 and Sony Ericsson have also revealed a range of incentives in a bid to woo green shoppers. Naite buyers can choose a free gift or experience – including a solar powered charger, family ‘Eco’ days out and organic food hampers, or give a donation to charity. The charity option could be to pay a teacher’s salary for a month, help the care of a vulnerable child or to contribute towards a PlayPump roundabout water system in Africa, says Sony Ericsson.
Sally Cowdry, O2’s marketing director, said: ‘Not only is sustainability a key issue for us as a business, but we know that it’s also important to our customers. The Naite is a key part of our strategy to bringing products and services to our customers that can help them reduce their energy consumption.
‘It’s about making their decision to buy a greener device easy with an affordable and feature-packed phone, but which also has a greatly reduced carbon footprint.’
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