'Green' Sony Ericsson Naite launched on O2First Greenheart mobile exclusive to O2 in UK
07 October 2009
The Sony Ericsson Naite mobile phone, which is the first in the company's Greenheart range and lays claim to a reduced carbon footprint, has gone on sale through O2.
The Naite is available to buy from O2, free on selected pay monthly tariffs, or for £97.86 on PAYG.
Although the Naite isn't at the forefront of smartphone technology with only a 2.2-inch LCD display and 2Mp camera, it is being aimed at people looking for a 'green' mobile phone.
According to Sony Ericsson, the Naite phone is made from recycled and recyclable plastics, comes with a low power consumption charger, reduced packaging and an electronic manual rather than a printed manual. Sony Ericsson claims that these efforts reduce CO2 emissions from transport, and that the electronic manual reduces paper usage by 90%.
Other features include stereo Bluetooth, FM radio, and memory expandable up to 8GB.
Read Which? reviews of more than 180 mobile phones including the latest handsets from Sony Ericsson:
Green incentives for Naite buyers
Both O2 and Sony Ericsson have also revealed a range of incentives in a bid to woo green shoppers. Naite buyers can choose a free gift or experience - including a solar powered charger, family 'Eco' days out and organic food hampers, or give a donation to charity. The charity option could be to pay a teacher's salary for a month, help the care of a vulnerable child or to contribute towards a PlayPump roundabout water system in Africa, says Sony Ericsson.
Sally Cowdry, O2’s marketing director, said: 'Not only is sustainability a key issue for us as a business, but we know that it’s also important to our customers. The Naite is a key part of our strategy to bringing products and services to our customers that can help them reduce their energy consumption.
'It’s about making their decision to buy a greener device easy with an affordable and feature-packed phone, but which also has a greatly reduced carbon footprint.'
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