Lidl supermarket starts cheap DVD rental serviceLoveFilm and Blockbuster have new online DVD rival

27 October 2009


Discount supermarkets such as Lidl and Aldi are seen as great value

Discount supermarket Lidl has started a new online DVD rental service to compete with the likes of LoveFilm and Blockbuster, which Lidl claims offers the 'UK's cheapest DVD rentals'.

The supermarket, best known for its budget groceries, has teamed up with OutNow (previously MyMovieStream) to offer a DVD rental service which it says is 15% cheaper than the UK's largest online DVD rental service, LoveFilm.

LidlMovies subscriptions start at £3.32 per month for a 2-DVD-per-month deal, working out at £1.66 per DVD. Lidl's most expensive deal costs £13.30 for an unlimited supply of DVDs that lets you have three discs at home at a time.

If the idea of avoiding a trip to the local DVD library as nights get darker appeals, why not make the most of your new DVD service by choosing a Best Buy DVD player, as rated in the Which? review of DVD players. Or if you fancy upgrading to high definitition (HD) DVDs, spend your money wisely on one of the highly rated Blu-Ray DVD players in the Which? online review.

How do online DVD rentals work?

Online DVD rental works in a similar way to high street rentals, but most offer a wider choice of titles that are delivered straight to your home and can be kept for as long as you wish.

You simply sign up to the service online, select a list of DVDs you want to rent, then wait for them to pop through your letterbox. The number of DVDs you'll get per month will depend on the package you sign up to - occasional viewers are probably best off with a basic subscription letting you rent a couple of DVDs per month, but for movie buffs there are unlimited packages available.

Cheaper prices and wider DVD choice

As well as avoiding the hassle of a trip to the local Blockbuster, online DVD rentals are often cheaper than the high street – if you make good use of your service, you're unlikely to pay more than around £2 a DVD. Also, with online DVD rental, there’s a wider selection and no late fees. 

Renting DVDs online may not be right for everyone, as you can’t guarantee what film you'll receive and when. But if you're willing to be flexible and you pick the right service for your viewing habits, there are definite benefits.

Of course, the quality of your DVD watching experience is only as good as the TV you're watching the DVD on - the Which? LCD and plasma TV review has a huge choice of top-class TVs - including HDTVs - to choose from to give you a cinema-like experience in the comfort of your own living room.

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