Best Buy washing-up liquid to be axedPersil washing-up liquid will be discontinued

13 November 2009

Persil washing-up liquid, recommended as a Which? Best Buy washing-up liquid, will be discontinued under plans by parent company Unilever.

The move is part of Unilever's strategy to focus on its top 100 selling products and ditch its low-earning items, 'stripping out unnecessary complexity from our supply chain' by cutting the number of individual product variants by around 40%.

Persil is the second biggest washing-up brand on the market in the UK, after Procter & Gamble's Fairy washing-up liquid.

According to an official statement from Unilever: 'In only one case have we removed a brand from the market outright - Persil washing-up liquid - which will be fully phased out by the end of the year.' 

No other Persil products will be affected.

Find out how other washing-up liquids fared against Persil in our washing-up liquids review.

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