Microsoft has today officially launched its Bing search engine in the UK.
Bing has shed its beta tag which meant it was still being tested, and officially launched as a UK-centric search engine.
Localised home page for Microsoft’s Bing
The change also see images on Bing’s home page depict UK landmarks such as the Angel of the North and the historic Avebury site.
Ashley Highfield, VP and MD for consumer and online, Microsoft UK said: ‘Features such as categorised search, Twitter and visual search, provide a different and intuitive experience.’
In a separate announcement Bing has licensed technology from self-styled answer engine Wolfram Alpha.
Sarah Kidner, editor of Which? Computing said: ‘The localised version of Bing is pleasing on the eye, but it has a long way to go before it can rival Google.’
‘Click on “more” from Bing’s home page and the list of functions is sparse compared to what Google has to offer.’
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