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10 common passwords revealed

People choose unsecure passwords, research reveals
ID Fraud

Be on your guard against fraudsters 

An analysis of over 32 million passwords used by members of the social networking site has revealed many people use common, unsecure words and phrases to protect their accounts.

Imperva, the data security firm, has revealed the 10 most commonly used passwords used by site members after studying the account information that was stolen from in December.

Imperva’s Application Defence Centre (ADC) also analysed the strength of the passwords, to help consumers and website administrators identify the words and phrases they should avoid when setting up security details on social networking or e-commerce websites.

‘Default’ passwords

According to Imperva’s research, the 10 passwords most commonly chosen by users were:

1. 123456
2. 12345
3. 123456789
4. Password
5. iloveyou
6. princess
7. rockyou
8. 1234567
9. 12345678
10. abc123.

According to the study, the shortness and simplicity of ‘default’, commonly chosen passwords like these makes their users susceptible to cyber attacks known as ‘brute force attacks’. These are password hacking scams where simple combinations of characters are repeatedly tested until the correct one is found.

In its analysis of’s database, Imperva found that nearly 50% of users used names, slang words, dictionary words or trivial passwords such as consecutive digits and adjacent keyboard keys to protect their accounts. All of these passwords are classed as ‘weak’ and inadequately secure.

Protect your identity online

Which? Money editor James Daley commented: ‘While in this example it’s a social networking site that was compromised by hackers, many of us now transact financially online. With credit and debit card fraud on the up, it’s important that we all keep our personal details safe in cyberspace.

‘When setting up any kind of online profile or account, make sure you are mindful of the need for security and ensure you use a password that won’t be easy to crack.’

For more information, read the Which? guides to and how to beat identity fraud. The Which? guide to protecting your online identity contains easy-to-follow advice on creating strong, secure passwords.

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