Sony and Samsung have unveiled ambitious prototype 3D organic light emitting diode (OLED) HD TV screens at the CES 2010 show in Las Vegas.
Video: Sony and Samsung OLED 3D TVs at CES 2010
OLED technology allows for ultra-slim, energy efficient screens, which boast vibrantly bright colours and crisp, dark blacks.
Sony’s previously shown OLED HD TVs have been a remarkable 3mm thick – though to date the only commercially available models has been small 11-inch Sony XEL-1.
The prototype OLED TVs on show in Las Vegas measured 14-inches for the Samsung model and 22-inches for the Sony OLED TV.
The OLED screens were also used to showcase 3D TV footage – with the OLED 3D TV screens drawing crowds to the 3D demonstrations.
‘The OLED screens created a superb 3D effect when viewed with specially-designed 3D glasses, and the demonstration footage we saw was truly impressive,’ said Which? researcher Ben Stevens. ‘They combined sharp detail, vibrant colours and the convincing illusion of 3D depth.’
High price of OLED screens
The OLED screens that have been launched to date have had high price tags due to the high production costs of OLED technology.
The Sony 22-inch prototype OLED TV was one of a few models made – and a Sony spokesperson suggested it would retail for around $20,000.
For full reviews of the very best LED, LCD and plasma HD TVs, check our expert Which? reviews of the best HD TVs.
How to follow the latest Which? Tech news
Are you a Twitter user? Follow WhichTech on Twitter for regular tech tweets.
Prefer RSS? Don’t miss a thing with the Which? tech RSS feed.
For just the main headlines in newsletter form, sign-up to our weekly Which? tech email.
Apple iPad 2 3G data plans compared – find the best 3G plan for your iPad
Best Android tablets round-up – we look at the best iPad alternatives around
Best cheap laptops for under £500 – find the best laptop deals