Heinz are not best baked beans, says Which?Baked beans taste test won by Branston

24 January 2010

Heinz may be the bestselling brand of baked beans, but it was beaten by rivals Branston in a Which? taste test.

We asked members of the public to try 12 types including supermarket and economy varieties. Heinz came fourth, with Asda Baked Beans second and Morrisons, Baked Beans third.

Which? members can read the full results of the baked beans taste test here. If you're not a member, subscribe now to try three issues for just £3.

Morrisons is money saver

The 29p Morrisons Value Baked Beans were a great budget choice, coming fifth and scoring 70% - the same as Heinz, which cost more than twice as much at 64p.

However, other budget baked beans did badly, with Sainsbury’s Basics, Tesco Value and Asda Smart Price getting the bottom three scores in the test.

How we tested the beans

Which? cooked 12 varieties of baked beans and put them through a rigorous tasting test using a panel of 120 members of the public, of all ages and backgrounds.

Each baked bean variety was rated on its appearance, aroma, taste, texture and given an overall score. 

The baked beans were blind tested so that tasters wouldn’t be influenced by the brand or packaging. 

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