High street bra fitters bustedBra fitting services fail to measure up
25 January 2010
Which? has busted high street stores’ bra fitting services after an undercover investigation. Fewer than 1 in 3 shops measured up and no service was good enough to recommend.
Which? sent 11 researchers, aged 25 – 75 with a DD cup size or larger, to 70 specialist and high street stores. A quarter of the fittings were appalling - our experts suggested the volunteers could have been better ‘picking something off a market stall’.
Terrible fit from high street bras
Some of the women were sold wildly different sizes by different shops, in one case this varied by seven sizes from a 34FF to 40D. Another was sold the same bra in two House of Fraser branches, but in sizes 34C and 34F. Both were deemed a terrible fit.
A 30 and a 75-year-old, despite the age and requirement difference, were sold the same Wonderbra-style bra in La Senza – it fitted neither.
Badly fitted bras don’t just look awful – they can also cause or exacerbate neck, shoulder and back ache and poor posture.
Top scores still not worth recommending
Which? spokesperson Jenny Driscoll said: ‘Whatever their bra size, women want to look good and feel good. Heading to the high street for a fitting might seem like a simple solution, but our results were shocking - one bra was so poorly fitted there was room for a pair of socks in the cups!
‘If stores are going to offer this service they need to up their game: do it properly or don’t do it at all.’
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