Nissan Juke enters supermini segmentSmall, pseudo-4x4 will take on Fiesta and Corsa
14 January 2010
Nissan has released the first image of its unusual all-new take on the supermini - it’s called the Juke and it’s another 'crossover' car.
The Nissan Juke will hit UK showrooms in October and is intended to be a more exciting alternative to established rivals such as the Ford Fiesta and Vauxhall Corsa. It follows in the footsteps of the company’s highly successful Nissan Qashqai, a crossover competitor to traditional Ford Focus and Volkswagen Golf sized hatchbacks.
The Qashqai, with its blend of 4x4 styling and regular car running costs and driving dynamics, has now sold more than 500,000 units. So Nissan knows this formula can be exceptionally successful.
Radical rethink for the supermini segment
The Juke officially slots into the Nissan line-up between the Note and the Qashqai, but it's best to think of it as a more radical option for Nissan Micra buyers.
Don’t worry, the Micra will remain in production, though assembly of the next generation version is being moved from the Sunderland plant to a new facility in India. It is also expected to have more conventional styling than the current model, and much lower production costs, suggesting a reduction in quality.
The Juke’s styling however, just visible in this highly shadowed official image, is much more radical and has been heavily influenced by the Nissan Qazana concept we caught on video at last year’s Geneva motor show.
More information on the Nissan Juke is planned for February, though Nissan is already promising it will deliver ‘agile handling and driving pleasure’ while remaining practical and convenient, and comes complete with ‘user friendly technology’.
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