Waitrose voted best supermarketWhich? survey finds Aldi and Lidl beat big four

28 January 2010

shopping waitrose groceries

New Which? research has named Waitrose the best supermarket in the country.

The Which? supermarket survey of more than 13,000 members found that Waitrose staved off competition from its big four competitors, Asda, Morrisons, Sainsbury's and Tesco, with a Which? customer score of 79%. 

Waitrose achieved an excellent five stars out of five for product quality and customer service.

Best supermarkets

Discount supermarkets Aldi and Lidl came joint third in the supermarket survey with Which? customer scores of 61%.

The discount supermarket chains scored five stars out of five for price. Product quality received a satisfactory three stars – on a par with Asda, Morrisons, Sainsbury's and Tesco. 

Netto rated worst supermarket

But having low prices isn't enough to win the hearts of shoppers – Netto came bottom with a disappointing Which? customer score of 41%. 

Despite scoring five stars for price, Netto was let down by product quality and customer service, among other key ratings. 

One member commented that shopping at Netto was like: 'shopping in a junk shop.' 

Supermarket survey scores

Our table below shows you the Which? customer scores for each supermarket.

Customer score for supermarkets
SupermarketCustomer score (online score in brackets where applicable)
Waitrose79% (80%)
OcadoN/A (80%)
Marks & Spencer64%
Sainsbury’s58% (70%)
Asda49% (60%)
Tesco49% (64%)
The co-operative45%