Dyson is launching legal action against vacuum cleaner rival Vax, claiming the Vax Mach Zen model infringes the 15 year old registered design of its first bagless vacuum cleaner – a claim Vax denies.
According to Dyson inventor James Dyson: ‘Vax’s Chinese owners have flagrantly copied a Dyson design. We defend our intellectual property and design rights, protecting our inventions and setting a precedent on behalf of other designers. After all, plagiarism is a form of theft.’
Dyson says the DCO2 vacuum cleaner is an ‘instantly recognisable vacuum cleaner’.
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Vax responds to Dyson
In an official statement Vax said it would be vigorously defending the case and was ‘confident of victory’.
The company added that the the Vax Mach Zen had been independently designed by British designers at its UK headquarters.
Vax said: ‘Vax respects James Dyson as a fellow designer, however, times have moved on. The registered design for Dyson’s first “bagless” cyclonic cylinder vacuum is over 15 years old. The Vax Mach Zen has 350 air watts and is therefore much more powerful than the machine in the Dyson registered design.’