First 3D football match receives positive reactionManchester Utd beat Arsenal in 3D

01 February 2010

Pub 3D TV from Sky Sports

The world's first 3D live football match was broadcast yesterday to a number of pubs across the UK, and the reaction has been generally positive.

Which? researcher, Ben Stevens, was at the Railway Tavern near Liverpool Street to gauge the reaction. 'Everybody seemed to be suitably impressed', said Stevens, 'and one spectator described the experience as being 'even better than Avatar.''

World's first live 3D sports event

The pubs' locations were kept a closely guarded secret, and announced shortly before the game kicked off on Sunday 31st January. Nine pubs across the UK showed the live 3D game.

'There was a good atmosphere,' explained Stevens, 'and people didn't mind having to wear the 3D glasses that were given out on the door. One person who I spoke to had had to wear the 3D glasses over his regular glasses, but he said that it wasn't uncomfortable'.

Confusion over 3D TV cost and requirements

Sky plans to launch a designated 3D channel in April, which will play a 3D Premier League game each week until the end of the season. Owners of Sky HD boxes will be able to initially receive the channel at no extra subscription cost, however they will need to replace their sets with a 3D ready TV - the prices of which are yet to be announced.

Stevens said: 'I asked some viewers how much they would be willing to pay for a 3D TV, and they were disappointed when they heard that they would have to upgrade the large HD TV that they had recently bought.

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'The game was shown on a 3D LG TV an the room was quite small so nobody was watching from more than a few metres away or from very oblique angles. The new camera angles used were refreshing, and while the 3D effect wasn't as impressive from the distant, aerial shots of the pitch, the ground level close ups - particularly those from behind the goalkeeper, looked great'.

When asked what other events viewers thought would work well in 3D, the response given included boxing, rugby and tennis. Next weekend the Rugby Six Nations tournament between England and Wales at Twickenham will be shown in 3D cinemas. Customers in The Railway Tavern felt that a pub atmosphere would be better suited to live 3D sport, and that a cinema auditorium may be too 'sterile' - even though beer will be served before the game and during half time.

For help choosing the best 2D TV, check out our LCD and plasma TV reviews

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