Fujifilm Finepix Z700EXR and F80EXR cameras launchNew Fujifilm Finepix cameras boast EXR sensors

02 February 2010

Fujifilm Finepix Z700

The Fujifilm Finepix Z700

Fujifilm has announced two cameras - the Finepix F80EXR and Finepix Z700EXR - in its 2010 line-up, each featuring Fujifilm's Super CCD EXR sensor.

Fujifilm says its EXR sensor uses "dynamic range priority" - a technology that the company says is designed to get more balanced pictures in situations where the photo has extremes of dark and light areas.

Read our expert Which? reviews of the best digital cameras

Instead of taking a single 12Mp picture that focuses on either the dark or light area, F80EXR and Z700EXR cameras both use the EXR sensor to take two 6Mp photos simultaneously. One image focuses on the light areas of the shot, and the other on the dark areas. The two photos are then merged to create a balanced shot.

Richard Parris, Which? senior researcher said that previous models weren't convincing in their claims. 'In our tests of Fujifilm's cameras that featured dynamic range priority, we didn't spot much of a difference in how photos captured light and dark areas. We'll be testing Fujifilm's new models to see if the claims stack up.'

Read our reviews of the previous cameras in the Fujifilm EXR line-up:

World’s first pet detection Fujifilm Finepix F80EXR

The F80EXR is a compact 12Mp camera with a large 10x optical zoom. It has a 3-inch LCD screen and features an HD movie mode.

The F80EXR features pet detection, a unique mode according to Fujifilm that can recognise dogs or cats and adjust the camera settings in order to capture them quickly. The camera can only recognise pet faces head-on, and won't work if the animal is in profile.

Fujifilm Finepix Z700EXR with 3.5-inch touchscreen

As well as a 12Mp EXR sensor, the Finepix Z700EXR boasts a 3.5-inch touchscreen, allowing you to scroll through the camera menu and adjust settings at the touch of a finger.

The 5x optical zoom allows you to get closer to more distant subjects, and the Z700EXR has an HD video mode as well. It features Fujifilm’s pet detection technology.

The Z700EXR has a YouTube and Facebook upload tool, allowing videos and photos to be shared online.

The Fujifilm Finepix F80EXR is due for release in early April. The Fujifilm Finepix Z700EXR will follow this with a May launch. Both cameras are to be priced around £199.

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