Brits spending more on premium coffee at homeCaffeine lovers want coffee shop quality at home
06 March 2010
Recession-hit coffee drinkers are 'trading up' from instant to premium coffees as they look to replicate a more sophisticated coffee shop experience at home.
Sales of coffee for the home increased by 17% between 2005 and 2009 according to market research company Mintel - with much of the boost being attributed to more consumers investing in roast, ground and premium varieties, which saw a 49% leap in growth over the same period.
Home coffee machines and espresso makers have also grown in popularity.
Premium coffee popularity
Mintel's head of food and drink research Ben Perkins said: 'While once Brits were happy to settle with a bog standard cup of instant, today the traditional cup of coffee has become increasingly sophisticated as roast, ground, instant premium and super-premium are being sought after more frequently by core users than in previous years.'
But it doesn't look like caffeine lovers will be doing away with instant coffee altogether just yet - it still accounted for 80% of sales in 2009. Higher prices for raw coffee and production costs also contributed to the overall increase.
Which? expert coffee advice
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