Google has teamed up with chip-maker Intel and TV manufacturer Sony to develop an Android-powered web TV platform to make the internet more easily accessible through televisions and digital set-top boxes.
According to the New York Times the Google TV system will use the Google Android operating system, as seen on mobile phones and netbooks, together with the Google Chrome browser.
Google TV reportedly aims to create a platform where viewers can navigate to web apps such as Twitter and YouTube as easily as changing between TV channels.
The partnership with Intel is likely to bring new digital TV set-top boxes powered by Intel’s Atom chip.
Logitech is also said to be on board, bringing its remote control expertise to developing Google TV peripherals designed for navigating websites and apps on a TV screen.
Internet access on TV
Many major TV manufacturers already offer limited internet access on IPTVs. Panasonic’s Viera Cast, Sony Applicast, Samsung Internet@TV and Philips Net TV allow consumers to view selected web content via on-screen widgets, when connected to a home broadband service.
For full details and to learn more, read the Which? review of internet access on TV.
The New York Times also reveals that ‘Google is expected to deliver a toolkit to outside programmers within the next couple of months, and products based on the software could appear as soon as this summer.’
According to an unidentified project insider speaking to The New York Times, ‘Google wants to be everywhere the internet is so they can put ads there’.
Many of the next generation of flat panel TVs to hit the high streets, such as the Sony Bravia NX803 internet TV, will have built-in Wi-Fi internet access.
Keep an eye on the Which? LCD and Plasma TV review to see internet TVs that hit our high streets put to the test in the Which? lab.
How to follow the latest Which? Tech news
Are you a Twitter user? Follow WhichTech on Twitter for regular tech tweets.
Prefer RSS? Don’t miss a thing with the Which? tech RSS feed.
For just the main headlines in newsletter form, sign-up to our weekly Which? tech email.
Apple iPad 2 3G data plans compared – find the best 3G plan for your iPad
Best Android tablets round-up – we look at the best iPad alternatives around
Best cheap laptops for under £500 – find the best laptop deals