Starbucks customers will be able to pick up packs of its first instant coffee, Via, in its stores across the UK from today.
According to Starbucks, Via is made with the ‘highest quality, ethically sourced 100% arabica beans’ and tastes ‘as delicious as our fresh filter coffee’.
The coffee comes in individual sachets to which you just add water. The two flavours available are ‘rich, smooth’ Colombian and ‘bold, sweet’ Italian Roast.
The national roll-out follows a successful trial in central London stores last year.
Which? puts coffee to the test
Which? can help you enjoy cafe-quality coffee in the comfort of your own home. We’ve tested more than 50 different coffee machines from brands including Bosch, Gaggia and DeLonghi and can reveal the 22 coffee machines we recommend and the two Which? Don’t Buy coffee machines we think make the worst coffees.
Plus, consult our advice on choosing the best coffee maker for your tastes.
Starbucks Via coffee
Starbucks claims Via tastes just as good as its fresh filter coffee – a claim it’s putting to the test this weekend (12-15 March 2010) when Starbucks stores will hold taste tests asking customers if they can tell the difference between its freshly filtered Colombia and a cup of Starbucks Via Colombia.
A three-sachet pack of Via usually costs £1.50 but is currently on sale at an introductory rate of £1.20. Twelve sachets cost £4.75.
Last week we reported on the growth in home coffee sales, particularly premium coffee varieties.