Do M&S anti-cellulite knicker claims hold up?Unproven anti-cellulite claims may mislead women

29 April 2010

M&S Knicker

Marks & Spencer may be misleading women into buying expensive knickers that make unproven anti-cellulite claims. 

Anti-cellulite knickers claims

The £29.50 knickers claim to ‘reduce cellulite’ and contain embedded ingredients such as aloe vera and caffeine. But two consultant plastic surgeons and a dermatologist were doubtful about the evidence shown to us by M&S, one of several retailers selling similar products.

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Expert doubts about M&S anti-cellulite knickers

Experts believe any very tight pants without added ingredients could have the same effect as the ‘anti-cellulite waist & thigh cincher’, smoothing cellulite temporarily by squeezing fluid out of tissues. 

They were also concerned about lack of evidence that the added ingredients work on cellulite and are in sufficient quantities to be effective.

M&S response

 M&S says: ‘This garment is clearly labelled and we refute claims that it could be misleading. It contains ingredients widely used in creams to reduce visible signs of cellulite and the fabric has been independently tested.’

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