First Sony Bravia 3D TV launch date announced40-inch and 46-inch Sony HX803 TVs coming in June

15 April 2010

Sony Bravia HX803 series

Sony Bravia HX803 series

Sony has announced that its first 3D TV - the Bravia HX803 - will go on sale in the UK in June, followed by other backlit LED 3D TVs with Freeview HD tuners.

The Sony Bravia HX803 3D TV will offer a 200Hz 1080p LED-backlit screen, and will be available in 40 and 46-inch screen sizes. The HX803 has a Freeview HD tuner and features Sony's Bravia Internet Video service for on-demand programming, including YouTube and catch-up TV.  It won't come with 3D glasses, which will have to be purchased separately.

Sony will be releasing other 3D TVs in its 'Cinematic Range', including the Bravia HX903, which Sony claims has deeper black levels and will be available in 46 and 52-inch screen sizes.

In the Sony 'Signature Range', the Bravia LX903 is available in both 40-inch and 60-inch sizes, each with Freesat HD. The LX903 models will be bundled with two pairs of 3D glasses.

Both Sony 3D TVs and 3D Blu-ray players will be available in-store in June, with pre-orders available through and Sony Centre stores. Additional models in its 3D TV line-up will follow within weeks of the HX803.

Which? will be putting 3D TVs through its test labs later this year.

If you're thinking of buying a new LCD or plasma TV before 3D TVs become available, read Which? expert TV reviews, or for help choosing the best LCD or plasma TV, watch our buyers' guide video.

3D Sony PS3 gaming

Buyers of the HX803 will also get free 3D stereoscopic games for their Sony PS3 games consoles, via the PlayStation network. Sony says that the promo games will include Wipeout HD, Motorstorm Pacific Rift, PAIN and Super Stardust HD.

Sony 3D Blu-ray players and discs

Sony's S470 '3D-ready' Blu-ray player is already available to buy, and Sony says that a 3D firmware update will be released to coincide with the June launch of Sony 3D TVs. The new Sony S570 player, which launches in May 2010, will allow 3D playback without requiring a firmware update.

Sony plans to bundle two films with selected Sony 3D products. The free films will be 'Cloudy with a chance of Meatballs' and 'Deep Sea' Blu-ray 3D discs.

Sony 3D glasses

All Sony 3D TVs will be compatible with the company's Active Shutter glasses. According to Sony, these feature a battery life of approximately 100 hours, an auto shut-off function to save battery power and are designed for 'both comfort and stamina'. Children will be catered for with 'smaller pink and blue [3D] glasses for people with smaller faces'.

'Active' 3D glasses are battery-powered and synchronise with the TV via infra-red.  The display for each eye flickers rapidly, so each eye sees alternate frames of 3D content. They typically cost around £100 per pair.  

'Passive' 3D glasses are polarised so that each eye sees a slightly different image, which the brain combines into one image with an extra sense of depth. Cheap passive 3D glasses are offered to movie-goers when watching 3D films such as Avatar and generally are available for less than £1.

For more information about how 3D TV works check out our 3D TV essential guide.


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