Sony offers consumers the chance to save up to £150 on new Sony products, by trading in their old consumer electronics goods.
The new trade in scheme, starting from Thursday 29th April, lets customers trade in their old consumer electronics goods in return for money off Sony products.
The old consumer electronics goods can be in working condition or not.
The initiative will run from 29th April until 11th July – the day of the World Cup final.
For help choosing the best TV for you check out our video buyers guide.
Save money on Sony products
The trade in scheme is available at participating stockists only including Sony Centres, Comet, Currys, John Lewis and Tesco Extra.
Sony says it is offering the following discounts:
- Blu-ray disc players and DVD recorders – £30 to £50 off
- BRAVIA Essentials television range – £50 to £150 off
- BRAVIA Network television range – £50 to £150 off
- BRAVIA Cinematic television range – £100 to £150 off
- Cybershot cameras – £15 to £30 off
- Handycams – £60 off
- Headphones – £5 to £30 off
- Home theatre – £30 to £50 off
- Reader Pocket Edition – £20 off
- Walkman – £15 to £25 off
See how Sony products do in our lab tests – see the Which? digital camera reviews and Which? MP3 player reviews for the latest models.
Upgrade for the World Cup
Andy Benson, Commercial Director, Sony UK says, ‘We understand that consumers will undoubtedly want to upgrade their kit as they gear up for the World Cup this summer, but cost is still an issue for most of us coming out of recession. This campaign is not only timely in helping people take their entertainment to the next level, it is also a good way to encourage the responsible disposal of old technology’.
Sony claims last year’s trade in campaign, which also offered up to £150 off a new Sony Bravia for a customers old television, saw Sony Bravia television sales rise more the 150% during September 2009.
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