Asda buys Netto supermarket chainNetto shops to be branded Asda by summer 2011

28 May 2010

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Asda sell several own brand digital radios under their own brand name

Asda is buying supermarket chain Netto and will convert its premises into smaller Asda stores.

The deal is subject to approval by industry regulators, but if it goes ahead, all Netto stores are expected to be branded Asda by next summer.

The latest Which? high street shops survey found that Asda is one of the most visited shops for lots of non-food goods - check out how Asda fares against established high street names for customer satisfaction for buying clothes, homewares, electrical appliances and books, music and DVDs

Asda buys Netto to increase smaller stores

Asda is currently Britain's second-largest supermarket chain, but it has seen a drop in market share over recent months. It says the deal to buy Netto will fit in with its plans to boost the number of smaller Asda stores - no bigger than 25,000 sq ft. 

Which? shopping expert Sarah Dennis says: ‘Asda claims this new deal will offer significant customer benefits, but neither Asda nor Netto were great performers in this year’s Which? supermarkets survey, so we’ll be keen to see how this news will affect consumers across the country.’

Netto is now focusing on growing in Scandinavia and Northern Europe.

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