Cheap DAB radios in 'Radio Amnesty'Analogue radio amnesty to entice listeners to DAB
20 May 2010
Discounted Pure and Roberts DAB radios will soon be on offer to UK shoppers for a limited time as part of the radio industry's 'Radio Amnesty' - a bid to get more digital radios into UK homes and drive the nation towards a radio upgrade from FM to DAB.
From 22nd May to 26th June consumers can take their old analogue radios to participating retailers - including John Lewis, Argos, Comet, Tesco and some independents - to receive a discounted rate on a new DAB radio in return.
Discounts don’t apply to all new DAB radios, but selected models from the big players in the digital market including Pure and Roberts will be available.
Discounted DAB radios
The , and and Pure Elan II are all included in the scheme. Motorists may be tempted to a converter for in-car digital listening.
Roberts' Unologic and Duologic digital radios with built-in battery compartments will also be part of the scheme. Consumers will be offered 10% off these models when handing in their old analogue radio as part of the 'Radio Amnesty'.
Which? has put more than 80 digital radios through its tough lab tests for sound quality and ease of use.
Find out if you’ll be able to get your hands on a Best Buy bargain by checking how models included in the scheme faired in our Which? digital radio tests
Who’s behind the Radio Amnesty?
This initiative - developed by the BBC with the support of Digital Radio UK, commercial radio, DAB radio manufacturers and retailers - comes hot on the heels of the latest RAJAR radio listening figures released last week. DAB radio listening is now at 15%, so a concerted effort to increase digital listening is needed if the target FM-to-digital radio upgrade date of 2015 is to be met.
Portable analogue radios collected in the Amnesty will be reconditioned and sent to Southern Africa to support projects set up by the Children’s Radio Foundation and UNICEF. Radios beyond repair will be recycled under the WEEE Directive.
Find out more about the WEEE Directive with free Which? advice on how to recycle electricals
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