Digital radio listening up 19% in a yearDAB digital radio is gaining in popularity

14 May 2010

Pure Sensia radio

Pure's Sensia has FM, DAB and internet radio

More people than ever are tuning in on DAB digital radios, according to figures published this week by radio research body RAJAR.

Almost a quarter of radio listening (24%) is now via digital platforms – up 19% on last year’s figures. In addition, 15.1% is through DAB digital radio, proving that more people are making the switch from analogue to digital radio.

These figures come just over a month after the Digital Economy Bill – incorporating plans for the future nationwide radio upgrade from FM to digital - was pushed through parliament.

Why switch to digital radio?

Digital radio offers a wider choice of stations – including popular stations like BBC Radio 6 Music – and more access to different genres of music.

Digital radio features may include the ability to display additional information on their screens, such as artist and song information, or sports scores depending on what the station you are listening to broadcasts.

There’s a huge range of DAB digital radios to choose from on the high street. Which? has tested more than 80 models including the Pure Sensia and Roberts RD-60. There are 10 Best Buy digital radios including tabletop, portable and internet radios.

Ownership of DAB radios has also increase by 9% year-on-year, according to the same RAJAR figures. Over one third of the population now claim to live in a household which has a DAB receiver.

Internet radio and listening to radio on your mobile

Digital platforms also include internet radio – whether that’s listening via a PC or streaming internet on a DAB/internet radio. Published figures also show an increase in internet radio listening, from 2.2% to 2.9% in the last year.

Radio listening numbers on mobile phones remain steady. 30.4% of 15-24 year olds and 9.2% of those 25 or over claimed to listen to the radio on their phone. 

Which? mobile phone reviews help you search for mobile phones with internet connectivity or FM radio.

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