More than a quarter of UK homes are watching HD TV, the results of a recent Which? survey has found, and four out five people are aware of the new Freeview HD service.
Nearly eight in 10 aware of Freeview HD
Last month, Which? carried out a survey of 2,324 of its online members to discover whether they were aware of Freeview HD and whether they planned to watch it.
Four fifths of those surveyed said they were aware of the new Freeview HD service, with most claiming to know a little about how to get Freeview HD; one in 10 claimed to know a great deal about the service. Of those surveyed, 17% claimed to know nothing at all about Freeview HD.
To find out more see the Which? guide to Freeview HD.
Freeview HD is the latest way to watch programmes in high definition (HD) on your digital TV. However, the service is not yet available throughout the UK. Freeview has said that by the time of the 2010 World Cup, almost 50% of the UK will be able to access the service.
More than a quarter already watch HD TV
Which? found more than a quarter of those surveyed watched high definition programmes at home, either via a subscription to Sky or Virgin or via Freesat.
More than 40% of those watching a HD TV service said they would consider moving to Freeview HD when it becomes available in their area.
For more on your HD options see the Which? guide to HD TV explained.
How to get Freeview HD
Freeview HD makes high definition channels available through a standard TV aerial and transmits HD channels from the BBC, ITV and Channel 4. Apart from the cost of equipment, the service is subscription-free, so there is no monthly fee and no binding contract.
The first Freeview HD digital boxes hit the shops in early 2010, and TVs with built in Freeview HD are available from most manufacturers including Panasonic, Sony and Samsung.
Which? will publish full reviews of the first Freeview HD sets in May in the Which? TV reviews.
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