Omega 3 claims not clearCommon food items making vague omega-3 claims
31 May 2010
Omega 3 claims continue to sow seeds of confusion
Which? members have helped identify food manufacturers that are making potentially misleading omega 3 claims.
Under European rules, manufacturers don't have to highlight the difference between omega 3 from plants (EPA) and fish oils (ALA/DHA), even though scientific evidence shows omega 3 from fish oils provides more heart health benefits.
Flora original, Flax oil, and Boots Vegetarian Omega 3 supplements all make prominent omega 3 claims, but contain omega 3 oil derived from plants (ALA). None highlighted that these aren't as effective as fish oils.
The Food Standards Agency told us: 'We will be pressing the European Food Safety Authority to reconsider its advice.'
Can't eat fish?
If you are a vegetarian or vegan, supplements such as V-Pure, endorsed by the Vegetarian and Vegan Foundation, claim to contain EPA and DHA derived from algae.
For everyone else, oily fish such as salmon is the best bet for a good source of omega 3.
Which? magazine subscribers can read the full story here.