Omega 3 claims not clearCommon food items making vague omega-3 claims

31 May 2010

Omega 3

Omega 3 claims continue to sow seeds of confusion

Which? members have helped identify food manufacturers that are making potentially misleading omega 3 claims. 

Under European rules, manufacturers don't have to highlight the difference between omega 3 from plants (EPA) and fish oils (ALA/DHA), even though scientific evidence shows omega 3 from fish oils provides more heart health benefits. 

Our results

Flora original, Flax oil, and Boots Vegetarian Omega 3 supplements all make prominent omega 3 claims, but contain omega 3 oil derived from plants (ALA). None highlighted that these aren't as effective as fish oils. 

The Food Standards Agency told us: 'We will be pressing the European Food Safety Authority to reconsider its advice.'

Can't eat fish?

If you are a vegetarian or vegan, supplements such as V-Pure, endorsed by the Vegetarian and Vegan Foundation, claim to contain EPA and DHA derived from algae. 

For everyone else, oily fish such as salmon is the best bet for a good source of omega 3.

Which? magazine subscribers can read the full story here.

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